We believe good food shouldn’t go to waste. That’s why you may find select products on sale after their best before date. A best before date simply refers to quality, not safety - unlike a use by date, which relates to food safety. These discounted items are still perfectly good to enjoy, and we’re proud to offer them as part of our commitment to reducing waste and supporting smarter, more sustainable shopping. Want to know more? We’re always happy to help – contact us anytime.